At the end of November 2025, we received the Quality Award 2025 at the annual event of the Danish Society for Quality. The award is presented to companies and initiatives that create documented value through focused and professional quality work – and it represents strong recognition of the development we have undergone in recent years.
For us, the award is not just an honour, but a recognition of the journey we have been on, where quality, technology and new workflows have been closely integrated.
When production never stops
We produce ground protection boards made from 100% recycled plastic in a continuous production setup. Here, quality is not an end product – it is an integrated part of everyday operations.
With a defect rate below 0.5%, we have reached a level that places us among the strongest examples of quality management in Danish industry. The result has not been achieved through isolated initiatives, but through persistence, data and a consistent effort to make quality measurable and operational.
Digitalisation, data and AI
A central part of our quality work is investment in digital workflows, automation and the use of production data. Among other things, our employees use an AI-based solution for rapid troubleshooting and stable operations. This reduces waste while ensuring consistent quality and more efficient resource utilisation.
The solutions are anchored in management, scalable and make it easier for new employees to become part of production quickly. Quality work therefore contributes not only to higher product quality, but also to a more robust and inclusive working environment.
We do not use AI for the sake of technology. We use it to make everyday work easier for our employees and to ensure stable quality in production.
– Paw S. Vogensen, Head of IT & Marketing, DANREC
Quality as part of DANREC’s ESG efforts
For us, quality and responsibility are closely connected. High and stable quality means less waste, better resource utilisation and more predictable production – all essential elements of our ESG work.
The Quality Award 2025 is therefore also recognition of how we work with governance, processes and continuous improvements as an integrated part of our business.
We have chosen to be frontrunners in AI, but with a clear purpose: to create more robust processes and provide our employees with better tools in their daily work.
– Paw S. Vogensen, Head of IT & Marketing, DANREC
Motivated for the next step
The award has strengthened internal motivation and confirms that our investments in technology, employees and new ways of working are the right choices for the company.
For us at DANREC, this recognition is both motivating and perspective-setting – and a clear incentive to continue developing quality, efficiency and responsible production in Denmark.
